About The Project
Let Black Girls Be Girls is a first-of-its-kind social impact campaign by UK creatives Eboni Lamine and Martha Omasoro, that raises awareness on the issue that is adultification bias and its impact on Black girls in Britain.
In 2017, Georgetown University published a study that revealed that adults perceived Black girls between the ages of 5-16 years old to be in less need of nurturing, care, protection and that they knew more about sex and adult topics. With Let Black Girls be Girls, the aim is to raise the conversation around the Adultification Bias and educate audiences on it's deep-rooted impact.
This website holds heartfelt letters from Black women and their experiences with adultification bias while sharing encouraging words for young Black girls everywhere. There are also resources, helpful links and organisations that you can access to learn more about Adultification Bias.
Resources
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Toolkit 2024 | Read more here.
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Let Black Girls Be Girls is a campaign by UK creatives Eboni Lamine and Martha Omasoro to raise awareness around adultification bias, a pervasive issue that affects how society perceives and treats Black girls in Britain.
Article by Getty Images, 2024.
Read more here.
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‘Let Black Girls Be Girls’ raises awareness of the adultification bias of Black British girls
2024 | Read more here.
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From Monday 26th August to Sunday 8th September, a billboard and poster campaign will be on display across London, Birmingham, Manchester & Bristol, in partnership with Build Hollywood. The campaign raises awareness of Adultification Bias by pulling out language, prejudices and behaviours of parents, teachers and general society from the perspective of young Black girls.
2024 | Read more here.
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The adultification of Black girls in the UK is a pervasive issue that systematically denies young Black girls their right to be seen, valued, and protected as children. Adultification bias describes a form of racial prejudice in which Black children, particularly Black girls, are viewed as more mature, self-sufficient, and less innocent than their white peers.
2024 | Read more here.