Black Girls in Britain Getty Images Toolkit
You can't stop at awareness, and we partnered with Getty Images on the creation of the Black Girls in Britain' Visual GPS Toolkit. To support media, agencies and brands in more accurately representing Black girls, with this firstâofâitsâkind visual guidelines for marketers and creatives on how to choose and create visuals that accurately represent Black British girls.
Let Black Girls Be Girls #InTheWild
Having received such a strong reception to the Let Black Girls be Girls billboards, we hit the streets to speak to the people. We discussed the messaging, their thoughts and feelings along with their own experiences and awareness of Adultification Bias and its impact on Black girls.
âLet Black Girls Be Girlsâ x BUILDHOLLYWOOD
Displayed across billboards throughout London, Birmingham, Manchester & Bristol, the campaign juxtaposes said bias with positive portrayals of Black girlhoodâŠ
Keep talking until someone listens
I would encourage young black girls to try and keep talking until someone listens, because someone eventually will.
Growing Pains 'At Home'
Growing Pains featuring Akua Gyamfi, Sade Salami and Nana Evans (Your Aunties Could Never Podcast), and Aaliyah Harry (Content Creator & Journalist). In this content series hosted by the 'Let Black Girls Be Girls' social impact campaignâŠ
Growing Pains
Growing Pains featuring Akua Gyamfi, Sade Salami and Nana Evans (Your Aunties Could Never Podcast), and Aaliyah Harry (Content Creator & Journalist). In this content series hosted by the 'Let Black Girls Be Girls' social impact campaignâŠ
Let Black Girls Be Girls - Billboard Campaign
What is Adultification Bias?
Did you know that Adultification Bias is when adults perceive children from ethnic minority backgrounds as being older or more mature than they are?
Adultification as a child is so hard to identify
â I think adultification as a child is so hard to identify especially when you are in the moment. It can often be identified when you become an adult.
I try and find ways to nurture my inner child
I try and find ways to nurture my inner child by finding joy in small things that make me happyâŠ
I had to step up on different occasions
In the aspects you can control, try to be as childlike as you can as youâre a child for 18 years then after that itâs the real real adulting.
I was given a key to my house in year 4
Even if you do know what to do, still remind them that you are not an adult.